Jose Rocha is general manager of DIRECTV Sports and vice president of Content Development for DIRECTV Latin America, based in New York. He leads DIRECTV Latin America¹s original content production and manages the company¹s broad sports programming offering in the region.

Rocha has more than 30 years of experience in Television. He holds a journalism degree from Universidad Federal de Rio de Janeiro, a Master of Business Administration from the joint Vanderbilt University and University of Sao Paulo program, and a specialization in Digital Marketing from the University of Illinois at Urbana-Champaign.

Growing up in Brazil, Jose developed his passion for the importance of arts and creativity in learning. Before joining Joy2Learn¹s board, he served as board chair of GetLit, an organization devoted to increasing literacy in California through classic poetry.